Major Rebranding Announcement
Pavel Durov, the founder of Telegram, has announced that TON’s native cryptocurrency token will be renamed from Toncoin to Gram, reviving the original name proposed in Telegram’s first TON white paper.
According to Durov, while the token itself will adopt the Gram name, TON will continue to be the name of the blockchain network that powers the ecosystem.
Return of the Original Vision
The name “Gram” has historical significance within the TON project. It was originally introduced as the digital currency of Telegram Open Network (TON) before regulatory challenges forced Telegram to step away from the project in its early stages.
The revival of the Gram brand is being viewed by many community members as a symbolic return to the project’s original identity and long-term vision.
What Changes?
Under the announcement:
TON remains the blockchain network.
Toncoin will be renamed Gram.
Wallets, exchanges, and ecosystem platforms may gradually adopt the new branding.
The blockchain’s technical infrastructure is expected to remain unchanged.
Market ReactionThe announcement has generated significant discussion across the cryptocurrency industry, with investors debating whether the rebrand could strengthen the project’s recognition and connection to Telegram’s original blockchain ambitions.
TON has become one of the largest blockchain ecosystems in recent years, benefiting from deep integration with Telegram’s global user base and expanding decentralized applications.
Why It Matters
Rebranding a major cryptocurrency is a rare event. If implemented broadly across exchanges and wallets, the change could mark a new chapter for the TON ecosystem while reconnecting the project with its original “Gram” identity first envisioned during Telegram’s blockchain initiative.
Market Watch:
🔹 Toncoin to be renamed Gram
🔹 TON remains the blockchain name
🔹 Announcement made by Pavel Durov
🔹 Reconnects the project to Telegram’s original TON vision🔹
Community and exchanges expected to monitor rollout closely
